Blogging and Social Media Tools
As any marketer will tell you, “content is king.” The changing landscape of search engine optimization (SEO) and online marketing has created a renewed emphasis on useful, informative content as a method of marketing your company and establishing a sense of brand identity. A huge part of modern content marketing is maintaining a blog that’s updated regularly with fresh, original, shareable content. No one has time to write all those blog posts, update Twitter, take photographs, and otherwise create content. Florida internet marketing experts at Brandamos are top minds in their field, working with your company to create incredibly effective online marketing campaigns. Using tools like social media management systems, which provide a convenient “hub” for marketers at Brandamos to post content and keep track of analytics. With amazingly useful tools like social media management software, they can not only keep track of posting on your blog, Twitter, and Facebook, but they can see valuable data about what your audience likes the most.
Blogging and Social Media Marketing for Your Brand
Almost any modern business uses some kind of social media marketing, ranging from niche B2B companies to best selling soft drinks. Different types of content work best for different companies. For example, an Instagram campaign would be highly effective for a lifestyle brand with a young, female target demographic. For a third party logistics company, Instagram would probably be a waste of time. Whichever industry you’re in, a blog post is a perennial standby. Blog content is an incredibly successful way to not only cultivate brand awareness, but to help improve your search engine rankings. By offering articles that are interesting and worth reading, you give your audience incentive to come back.
You should absolutely have a company blog, but with the huge proliferation of social media websites, it’s important to find platforms that work for telling your brand’s story. That’s where the expert marketing and web design team at Brandamos comes in. They’ll work with your company to plan a great social media campaign, then use social management software and other tools to bring their vision to life. The marketing gurus at Brandamos also know you’re busy running a successful business. You don’t have time to write pages and pages of content, so they hire or contract top-notch writers to create that content for you. With Brandamos leading your social media marketing campaign, you and your employees are free to focus on areas of core competency.
What To Expect from a Blog Post
You probably won’t be writing a blog post yourself, which is good news if writing isn’t your strongest skill. You might wonder what to expect from a typical blog post that someone will write for your website. The professionals at Brandamos follow all the latest trends in content marketing, using their profound industry insights to ensure your site ends up with a blog post that really converts.
A blog post for a company’s website is not an advertisement. Your company name might be mentioned, but the goal isn’t to directly advertise your product or services. The blog post will be more indirect than that. As a form of content marketing, blogs consist of informative articles that are relevant to your industry. These provide value to your readers by answering questions they might have. For example, if you’re an electrician, a good article for your blog might be “10 Electrical Safety Tips” or “5 Shocking Electrical Dangers Lurking in Your Home.” Both of these examples provide useful information to an audience of potential customers. This tactic has been proven to be surprisingly effective. Another useful type of blog post is the “How To” article. For our hypothetical electrician, “How to Choose Outdoor Landscape Lighting.” It’s useful information that people want to read about, giving them extra incentive to visit your site.
How Does a Social Media Company Keep Track of All That Content?
As you can see, a blog can create tremendous benefits for your company. It might seem like quite a lot of content to manage. Along with your actual blog, Brandamos will also create unique, beautifully designed profile pages on Twitter, Facebook, and other leading social media websites. Posts on sites like these help spread the word about your brand.
How does Brandamos keep track of all that content? Marketing and SEO companies use social media management software to streamline and consolidate the content on all the different social media sites. There are dozens, if not hundreds, of social media software programs in existence. Naturally, some are better than others, but there are many options available that are widely used and highly effective.
One of the most popular social media software programs is Hootsuite. Hootsuite allows you, or your marketing team at Brandamos, to monitor and upload content across a wide range of popular social media websites. Hootsuite is compatible with Twitter and Facebook, which are the most widely used social media platforms. It also integrates with YouTube and Instagram, which are incredibly valuable content marketing tools for brands with highly visual products.
Blogs are a highly effective form of content marketing, giving your clients and customers an incentive to visit your website by offering useful information. Especially when paired with Facebook, Twitter, Instagram, and other popular platforms, a company blog curated by the marketing gurus at Brandamos can give you an edge over your competition. Social media management software allows the team at Brandamos to easily monitor and track your social media marketing success across all the major websites. It also provides them with valuable insight into how popular your content is, which makes it an indispensable tool for an effective marketing campaign that really converts.